This is the Safari online edition of the printed book.

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

Front cover quote:

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 11 Ratings

This is a classic terrible book written by someone that has not used this medium to make money - 2009-03-20
Reviewer Rating:
If you can't read on youtube their rules I guess you can buy this book.
Because all it does is regurgitate the obvious and add in a few geek terms. DON"T waste your money

Solid practical advice on incorporating YouTube in your marketing mix - 2009-02-09
Reviewer Rating:
Most books of this kind are quickies turned out by hack writers who scoop up stuff from the web and regurgitate for those too lazy or inexperienced to do the same thing.

But there are occasional gems like this one. Michael Miller may be prolific with more than 80 how-to books to his credit, but he is also professional in his approach and a skillful writer.

He tackles the cocnept of using YouTube for business in a very methodical way. He walks the reader through the reasons for using YouTube, the basics of video production, managing your online videos, video blogging and promotion and monetization.

Obviously those who know their way in production can skip those pages, but on the whole, Miller's book is well-worth reading in its entirety. Even though it covers many basic areas, Miller is an informative writer who never conscends. This is a book on using YouTube to market your business and Miller never lets that object out of sight. He also includes a few profiles of real-life users of YouTube mrketing videos that are quite compelling.

Overall this is a solid read for anyone with even the vaguest interest in exploiting YouTube for their own business interests.

Jerry

Probably too basic for most, Great for a non-technical newbie - 2009-05-01
Reviewer Rating:
A bit too basic but solid concepts to help position your business on Youtube. Very useful for a small business owner who may be never to the internet or new at exploring social media, social networking, and emerging technology, widgets, gadgets, etc. haha. For most advanced users, this is certainly too simplistic and more of a 'how does it work' functionality then useful tools to help make money or position yourself, your brand, or your company on the web through youtube. I did really like the case studies used which helped to get my creative juices flowing.

Very good introductory text - 2009-10-26
Reviewer Rating:
As a mortgage broker, much of my time is spent deciding how best to generate new business. We have been using streaming video successfully for over a year, but only on our own site. We know we can get wider distribution of our content using social media (including YouTube), so I invested the huge sum of $16.47 and bought this book, hoping to get at least the basics of how best to leverage a YouTube presence.

I was very pleasantly surprised to find that the book exceeded my expectations. I didn't find pages upon pages of "filler, tellig me things I already knew, like how to plug a webcam into a USB port. Instead, I found some practical tips on good video production--and, most importantly, a lot of discussion about the social aspects of YouTube: how to create an audience base for my videos.

The book is well organized and well written. I took just a couple of hours the first time through, highlighting sections for later review.

Highly recommended.

He covered it all - 2009-03-13
Reviewer Rating:
This book is exactly what I needed. He spoke in simple terms, but provided great detail and valuable information. He covered every detail. I feel very comfortable about my knowledge of YouTube operations, making my videos, uploading, editing, and the whole process. I highly recommend this book.

Browse Similar Topics

Top Level Categories:
Business
Internet/Online
Multimedia

Sub-Categories:
Business > E-Commerce
Internet/Online > World Wide Web
Multimedia > Video