This is the Safari online edition of the printed book.

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan–and drive traffic to your company’s website. In this book you’ll learn how to:

• Develop a YouTube marketing strategy

• Decide what types of videos to produce

• Shoot great-looking YouTube videos–on a budget

• Edit and enhance your videos

• Create a presence on the YouTube site

• Manage a video blog

• Generate revenues from your YouTube videos

• Produce more effective YouTube videos

Includes profiles of

successful businesses

• Blendtec

• Charles Smith Pottery

• Annette Lawrence, ReMax ACR Elite Group, Inc.

• Stone Brewing Company

• D-Link

Author Michael Miller has written more than 80 how-to books over the past two decades, with more than

one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters,

Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource.

Front cover quote:

“Never thought you could use YouTube for your business? Well, think again! This book gives you

a complete overview of why, how, and the technology to get you started.”

– Rhonda Abrams, USAToday small business columnist and author of
Successful Marketing: Secrets & Strategie

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 12 Ratings

This is a classic terrible book written by someone that has not used this medium to make money - 2009-03-20
Reviewer Rating:
If you can't read on youtube their rules I guess you can buy this book.
Because all it does is regurgitate the obvious and add in a few geek terms. DON"T waste your money

Probably too basic for most, Great for a non-technical newbie - 2009-05-01
Reviewer Rating:
A bit too basic but solid concepts to help position your business on Youtube. Very useful for a small business owner who may be never to the internet or new at exploring social media, social networking, and emerging technology, widgets, gadgets, etc. haha. For most advanced users, this is certainly too simplistic and more of a 'how does it work' functionality then useful tools to help make money or position yourself, your brand, or your company on the web through youtube. I did really like the case studies used which helped to get my creative juices flowing.

A very basic guide on how to produce online video media and how doing so can help benefit your business - 2009-11-02
Reviewer Rating:
"YouTube for Business: Online Marketing for Any Business" is a very simple guide on how to use YouTube and how it can help your business become more modernized and tech-savvy. However, the content of this book is somewhat decieving. The first few chapters actually talk about how YouTube vidoes can help enhance your company's image and increase the overall awareness of your company. It elaborates on how producing YouTube videos allows your customers to put a face to your company and become, in a sense, more personable. In addition, Miller also talks about why your company's online presence is benefitical in the long run and how it can be used to reach potential customers from all over the world. Information of this nature is, unfortunately, brief and the remainder of the book serves a very basic step-by-step guide to producing effective videos, managing them on YouTube, and how to track your videos in terms of website traffic.

Personally, I found that this book was a bit of a disappointment. I believe that the first 3 chapters are legitimately benefitical to companies that are curious about how to utilize the internet and online videos to better organize and promote themselves. Aside from these chapters, and a few chapters on to generate revenue for your business via YouTube, the rest of the book is relevant only to those who struggle with the concept of creating different types of videos and managing a YouTube account. Nonetheless, this book can help any business (or individual for that matter) learn about the practical uses of YouTube and can be benefitical for very inexperienced internet users.

Very good introductory text - 2009-10-26
Reviewer Rating:
As a mortgage broker, much of my time is spent deciding how best to generate new business. We have been using streaming video successfully for over a year, but only on our own site. We know we can get wider distribution of our content using social media (including YouTube), so I invested the huge sum of $16.47 and bought this book, hoping to get at least the basics of how best to leverage a YouTube presence.

I was very pleasantly surprised to find that the book exceeded my expectations. I didn't find pages upon pages of "filler, tellig me things I already knew, like how to plug a webcam into a USB port. Instead, I found some practical tips on good video production--and, most importantly, a lot of discussion about the social aspects of YouTube: how to create an audience base for my videos.

The book is well organized and well written. I took just a couple of hours the first time through, highlighting sections for later review.

Highly recommended.

He covered it all - 2009-03-13
Reviewer Rating:
This book is exactly what I needed. He spoke in simple terms, but provided great detail and valuable information. He covered every detail. I feel very comfortable about my knowledge of YouTube operations, making my videos, uploading, editing, and the whole process. I highly recommend this book.

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