Do you realize how much your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people? Yet many of us continue to use outdated tech­niques for convincing others...or worse yet, have no technique at all. Kurt Mortensen, through his Persuasion Institute, has sought out and studied the world's top persuaders, and with his specially formulated Persuasion I.Q. assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors neces­sary to cultivate their natural persuasive abilities. Concen­trating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persu­asion I.Q., helping them to identify their strengths and weaknesses, and start­ing them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:

read people quickly * create instant trust * get others to take immediate action * close more sales * win over clients * accelerate business success * earn what they're really worth * influence others to accept their points of view * win negotiations * enhance relationships * and--most important--hear the magical word "yes" more often! Whether we're selling a product, presenting an idea, or ask­ing for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 15 Ratings

Boring, tedious, persuasion anti-thesis - 2009-06-28
Reviewer Rating:
I own and I've read many (most?) books on persuasion and found most of them to be at best average. Most fail to persuade the reader. This one is one of the worst. It rehashes the old (and by now tired) principles form Cialdini's Influence, while not adding anything new or useful.

The writing style lacks enthusiasm, leaves you bored and uninspired. If an "expert" on persuasion fails to persuade the reader to keep reading, his credibility suffers. The only reason I kept reading is to find out if things get better towards its end. They don't. If there has ever been a book that looked like it was written by a committee, this would come very close.

All sizzle and no steak - 2009-06-27
Reviewer Rating:
This book was frustrating. It's basically a re-hashed survey of many other writings on persuasion, and does not add anything useful.

Identifying the skills of great persuaders and explaining why they are important is just not useful. Identifying that great persuaders have charisma, high self-esteem, likeability, and good presentation skills is stating the obvious. I am interested (as I assume most readers are) in HOW great persuaders persuade. The authors "how's" were mostly lifted from other sources and so general as to be worthless.

This book is well intentioned, but breaks no new ground, and most of its "insights" are well-worn sales maxims. There are many better books out there - don't waste your money.

Sales guide for Dummies - 2009-11-17
Reviewer Rating:
I read this book following the recommendation of a co worker in the field of marketing. Basically, if you are a sales or service person and have never worked in a sales environment before, this book is a sales guide. It walks you through building rapport and trust, learning how to listen, delivering recommendations and closing a sale for essentially any situation, whether selling for monetary or some other type of gain. If you have found that you are a stellar salesperson, don't bother with this book. For everyone else, who may stutter every time they have to speak to a stranger, this is a great primer.

Couldn't persuade me to keep reading... - 2009-09-12
Reviewer Rating:
I refer to books as 'Amazon fruit', as I keep plucking the things.

Ever opened up some fruit and found it had gone off? Well that's how I felt with this book.

With an effort I managed to drag my eyes across about 50 pages of this before I just gave up. The writing it tedious and repetitive, the author is arrogant, while constantly admonishing the reader about talking too much or being arrogant...

It seems to be some kind of blend between self mental programming (you're great!, sorry, I'm great!) and humility by the bucket. So am I great or should I just stick the bucket on my head?

"The 10 skills" sounded like some kind of actionable plan, the book itself is not. I gave 2 stars as it's well printed and presented, with a reasonable price, which deserves something. For content though, give it a miss. I should also add it pushes upsells, which probably explains why it tries so hard to convince the reader of what a hopeless case they are.

Good book - 2009-04-27
Reviewer Rating:
An excellent business book for your library. If you deal with people, I would highly recommend this read. You may not get a ton of information from it, but I learned a lot!

Browse Similar Topics

Top Level Categories:
Business

Sub-Categories:
Business > Personal Development