Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

• The changing face of marketing

• The new frontier of PR and media

• Using your web site to generate income

• Getting the most from the search engine crowd

• Promote your message through socializing

• Implementing profitable email marketing campaigns

• Getting others to sell your products for you

• Spreading your message through online advertising.

Editorial Reviews

"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging

"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 9 Ratings

Online Marketing done right. - 2009-09-20
Reviewer Rating:
Online Marketing Inside Out is a book for anyone and everyone. It can teach and reach people across a wide spectrum, whether you have a background in marketing or not. It will inspire you to expand your business and directs you on the right path. It gives great pointers on how to build and keep a relationship with customers and/or clients. In my opinion, the techniques you will find in this book are foolproof.

The book has a great layout that it is easy to use. You can jump to a specific topic using the table of contents and index, but it also flows very well when reading it cover to cover.

Hands down, this is a great, must read book. You won't regret it.

SitePoint Authors Ban Together - 2009-12-29
Reviewer Rating:
I have read several Sitepoint books. Like most of us, the book reviews is part of my decision in purchase. After my last purchase, i think I learn my lesson not to trust reviews of sitepoint books....I was told that sitepoint authors help each other out by giving each other high reviews. This explains a lot of why such a poorly informative book like this one would have high reviews. It is not worth the time. The read is mundane (not at all inspiring) and the info provided is far from informative. If you need a read to tell you to do PR's, blogs, SEO basics, etc, than this is the book for you.

Great Overview of Online Marketing - 2009-10-01
Reviewer Rating:
Brandon Eley and Shayne Tilley cover a lot of ground, giving a great overview of online PR, e-mail marketing, SEO, copywriting, link building, etc.

While this isn't an exhaustive tome, it's worth every penny (actually, quite a bit more). Although I've used some of the tactics they discuss before, they taught me things I didn't know and reminded me of things I should be doing to maximize my marketing efforts.

Great book! Highly recommended!

Very Handy, very simple! - 2009-08-16
Reviewer Rating:
Specially good for those of us with an offline marketing background, because it reteaches you marketing from a new angle. You don't have to be a marketer to understand this book. It's meant for everyone getting started in web marketing. I just wanted to point out that for some of us, and for our better understanding, many of the examples they use in the book are great analogies from the offline world, and we appreciate that!

It is definitely a must have for everyone who runs a business and wants to advertise online. Why? Because internet has changed and now the dynamics of the game are different than what they were in 2000? 2005?

The authors have done a wonderful job explaining everything very thoroughly and yet in very short precise chunks, so that readers can digest things more easily and smoothly. No jargon whatsoever. From beginning to end they put things in perspective in very simple words.

Concise, informative - 2009-08-14
Reviewer Rating:
Eley covers practically all the bases in this easy-to-read, concise, informative book. The chapters stand alone really well, so whether you're a one-man band or prefer to have different members of your team study the sections that apply to them most directly, this book is well worth it.

He is covering so many topics with so many moving parts that each segment is a bit higher level than the "Dummies" books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know "best practices" and where the resources are, you'll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.

Browse Similar Topics

Top Level Categories:
Business
E-Commerce

Sub-Categories:
Business > Marketing
E-Commerce > Advertising