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Chapter 1: The Basics of SEO Web Design > Making a Site Dynamic

Making a Site Dynamic

A dynamic web site is a site that is built using a template and a CMS (Content Management System) that gives you control of how to define your web page, pulling information from a database. This means that the pages don’t exist until someone asks for them. If you have 10,000 products, you’re not going to build 10,000 individual pages by hand. Instead, you use a CMS to build it dynamically on the fly. A CMS actually generates the page that a search engine spider crawls by taking the information in your database and plugging it into a template web page, so the CMS is responsible for creating all of the tags, content, and code that search engines see.

The most important thing you need in order to have a dynamic site, and we really cannot stress this enough, is to have an SEO-friendly CMS. Any CMS that supports SEO completely allows you to access and edit these tags as well as to set rules for generating tags that are SEO-friendly. That means that you can focus on the content on your web site. That content is what builds the page that the user sees. You need to be able to make changes to the H# tags and control the metadata on each page separately. Every element must be customizable.


  

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