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Chapter 2: Competitive Research Techniqu... > Increasing Your Web Savvy with the S...

Increasing Your Web Savvy with the SEMToolBar

As you’re running searches for your keywords to scan the competition, it’s helpful to have special intelligence about the results. There are many free browser plug-ins (software applications that enhance a web browser’s existing features) available online that you can install to display extra information about each web page at a glance. These plug-ins make your competitor and keyword research quicker and easier, necessitating less switching back and forth between tools. Our SEMToolBar (available for free at www.bruceclay.com/web_rank.htm#semtoolbar) is one such plug-in. The toolbar has some incredibly useful features that can help you with competitor research and optimizing your web site. It also supports 20 different languages and has features that help if you’re trying to optimize a site for another geographical market, whether inside the United States or abroad.


  

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