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Chapter 1: Employing Linking Strategies > Theming Your Site by Subject

Theming Your Site by Subject

You can do many things to your web site to provide evidence of subject relevance. One of these things is understanding what it means to theme a web site. Theming is grouping web site content in a manner that matches the way people search. One site can have many themes. Each theme can have sub-themes. In our example classic-car customization site, the main theme is customizing classic cars; a sub-theme is restoration of classic Mustangs.

In order to rank for your keywords within Google, Yahoo!, and Bing, your web site has to provide information that is organized in clear language that the search engines can understand. When your information has had all of its design and layout stripped away, is it still the most relevant information when compared to other sites? If so, you have a pretty good chance of achieving high rankings and, in turn, attracting users looking for those products and services. In order to do so, you have to be thinking about the following things:


  

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