Discovering the Types of Spam

In the following sections, we talk a little about what types of spam there are in SEO-land and what not to do in order to keep your site from getting penalized or even pulled out of the engines by accident.

Spam is any attempt to deceive the search engines into ranking a page when it does not deserve to be ranked. In the following sections, we describe spam that is known to be detected and punished by the search engines.

Do not attempt any of the discussed methods as they will result in your site being branded as a spammer. This chapter is not meant to cover every type of spam out there on the web. It’s just meant to give you the knowledge you need to recognize when a tactic might be venturing down the wrong path. Spammers use other advanced techniques that may also be detectable by the search engines, so avoid any attempt to deceive the search engines.