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Chapter 2: Building an SEO-Friendly Site > Creating a Theme and Style

Creating a Theme and Style

When it comes to design styles, people tend to have certain expectations about what’s appropriate. Elegant restaurants don’t seat people at tables with plastic chairs and red, yellow, and blue toy blocks for decoration. Neither do preschools decorate their rooms with Persian rugs and neutral colors. A typical business designs for their intended audience, so assessing who makes up their target audience is one of the first things they have to do. Online businesses should be no different, but many web sites overlook this step in their zeal to just “attract visitors, lots of visitors!”

Knowing what kind of visitor you want to attract influences many style decisions. It helps you make these types of design decisions:


  

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