Social Media Optimization

Social media is any sort of online environment that allows social interaction, including blogs, social news sites such as Digg and Reddit, social networking sites such as Facebook (www.facebook.com), and others. Social media sites have become great for branding. Not only can they bring you inbound links, but they also provide great opportunities for reputation management because you can read and respond to what’s being said about your brand. Developing a strong following on Facebook is extremely useful for building a connection with your brand’s supporters.

Twitter (www.twitter.com) is a popular microblogging site that allows you to update your status via the web or through text messaging. (Microblogs are like blogs, but they allow you to update only a few words at time.) Google reads microblogs a lot because of how frequently they are updated. But even more than that, Twitter is a great way to control your branding because it allows you to go out and engage other users.