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Operating in Brazil

Brazil has the largest Internet population of any country in Latin America, with a total of 75 million users at last count. Brazil is a country of 201 million people, meaning that 37 percent of Brazil’s population is online. In recent years, the increase in fixed telephone lines, cell phones, broadband access, and economic stability has afforded more Brazilians the opportunity to get online. In fact, the user growth in the last ten years has been 1,418 percent. That’s not a typo, it really does say over fourteen-hundred-percent growth.

A majority of the upper and middle classes in Brazil regularly use the Internet. Even with only 37 percent of the population online, a large number of those people have purchasing power.


  

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