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Chapter 1: Employing Keyword Research Te... > Doing Your Industry and Competitor R...

Doing Your Industry and Competitor Research

Now it’s time to check out the competition. With any business, it’s an important step in getting a feel for the market. With industry research, you need to know what keywords your competitors are using in their content and what kind of traffic they’re getting. One of the easiest ways is to look them up on the search engines. Use the keywords you came up with during your brainstorming session and plug them into the query window. Google bolds your search terms in the search results, so pay attention to those words and the text surrounding them. Google also provides you with disambiguation options when appropriate, as in a “Did you mean . . . ?” phrase. In Figure 1-3, the search for [classic car customization] returns 1,400,000 results. The t....


  

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