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Chapter 1: Employing Keyword Research Te... > Evaluating Keyword Research

Evaluating Keyword Research

After you’ve done your research and your brainstorming, you hopefully have acquired a good long list of keywords that can be used. Now it’s time to figure out which ones you’ll actually be using.

In figuring out how often your keywords are searched for, you can use a variety of tools for keyword evaluation. Using some of these tools, you can monitor how often a certain keyword is searched, what the click-through rates are, and whether it would be a good, usable keyword to keep. Some tools you have to pay for, but there are free ones out there. A couple of examples:

Google AdWords: Google has its own keyword tracker, shown in Figure 1-5. You used to have to be a member of Google AdWords to access the keyword tracking tool, but now it’s a free service located at https://adwords.google.com/select/KeywordToolExternal. (Microsoft has a keyword tool, as well, but it requires you to establish an account. Find the tool login page at https://adcenter.microsoft.com/tools/toolspage.aspx.)


  

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