Chapter 6: Spam Issues: When Search Engines Get Fooled

In This Chapter

Finding out about the different types of search engine spam

Understanding the consequences of using spam

Being wary of guaranteed results and other false promises

In this chapter, you find out about spam techniques that some web sites use to fool or trick the search engines into delivering a higher listing on the results page. We go over some of the more popular and dangerous methods that have been used, and then we delve into the guidelines search engines use to define what they consider spam, as well as our search engine optimization (SEO) code of ethics.