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Book VI: Linking > Chapter 3: Structuring Internal Links

Chapter 3: Structuring Internal Links

In This Chapter

check.png Theming your web site by subject

check.png Optimizing link equity

check.png Creating and maintaining silos

check.png Understanding site maps

check.png Figuring out XML site maps

Siloing is a way of arranging your web site according to themes, allowing for prime search engine optimization. We discuss siloing in Book VI, Chapter 1, but in this chapter, we go into how to actually build and structure your site in order to have the best silos possible.

First, we review the subject theming of your site, and then we discuss link equity. From there, we cover actually creating and maintaining your silos. This means we walk you through the setup, construction, and maintenance work necessary for good silos.


  

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