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This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest.

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Average Rating: 5 out of 5 rating Based on 1 Rating

"Good Points" - by Jerry.Yoakum on 02-MAY-2011
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
The presenter does a nice job of describing what is reasonable to expect from analytics.
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Analytics and Witch-Doctoring: Why Executives Succumb to the Black Box Mentality




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