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Overview

Virtual worlds are a goldmine of untapped insights, even for predicting physical behaviors. Not only will we share PARC findings and methods developed to extract key data from online games, but more importantly, we'll discuss how social scientists converted and processed raw behavioral metrics into meaningful psychological variables that can be applied to a broad spectrum of business applications.

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Meaningful Insights from Raw Metrics: Virtual Worlds and Other Business Applications

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00:39:36

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Visit the errata page for Meaningful Insights from Raw Metrics

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