Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

Overview

This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Two experts provide business managers and analysts with a high-level overview of the system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

Subscriber Reviews

Average Rating: 0 out of 5 rating Based on 0 Ratings

No Subscribers have provided a review for this book.

Browse Similar Topics

Top Level Categories:
Business

Sub-Categories:
Business > Web Analytics

Extras

The publisher has provided additional content related to this title.


Description
Content

Visit the catalog page for Ask, Measure, Learn

  • Catalog Page

Visit the errata page for Ask, Measure, Learn

  • Errata