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Facebook, Twitter, LinkedIn, Google+, and other social web properties generate a wealth of valuable social data, but how can you tap into this data and discover who’s connecting with whom, which insights are lurking just beneath the surface, and what people are talking about? This book shows you how to answer these questions and many more. Each chapter combines popular and useful social web data with analysis techniques and visualization to help you find the needles in the social haystack that you've been looking for—as well as many you probably didn't even know existed.

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