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Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This book shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.

Subscriber Reviews

Average Rating: 4.75 out of 5 rating Based on 4 Ratings

"Great Google Analytics from the ground up" - by WSimacek on 23-MAY-2012
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
I've been involved with several organizations now that just threw some Google Analytics tags on their pages and looked at the basic reports never realizing everything they were missing.

Justin Cutroni does a great job of exposing the true potential of Google Analytics and some insights into how to expect more from this great tool.

Use it to track your goals/conversions, where your funnel pages are holding back the conversion process, and oh so much more. Integrate it to get the most out of your email and other Marketing Campaigns.

I'm even excited to look at integrating it with our Microsoft Dynamic CRM 2011 application!

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"Useful for a developer" - by jessitron on 02-MAY-2012
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
As a developer implementing Google Analytics for the first time, this book has been very helpful. It has enough depth to give meaningful insight into what the JavaScript is doing and why. It gives clues as to how to find more detailed information online.
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