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How do you know if a hot new technology will succeed or fail? Most people get it wrong, as they depend on wishful thinking and romanticized ideas of history that have little basis in reality. In the new paperback edition of this fascinating book, bestselling author Scott Berkun takes a careful look at the history of innovation to reveal powerful truths about how ideas become successful innovations -- truths that people can apply to their challenges today.

Subscriber Reviews

Average Rating: 4.333333333333333 out of 5 rating Based on 3 Ratings

"free yourself from prejudices" - by Michal Konrad Owsiak on 06-AUG-2011
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
Scott takes you in a journey over the ideas you probably well known but was not aware of details. He goes though the history of innovation,
shows us some interesting examples and provides with entertainment. I lack better proven, well formed references thou – especially when it comes to Philosophy – I think Scott’s analogies are to shallow in few places. On the other hand, this book should entertain you – it’s obvious you will not get an answer how to create good idea. One of my teachers told us a joke once – how to build financial empire? Well it’s simple, create popular product and logo – like Coca-Cola – and you are set. That’s more or less the book is about. It shows how great inventions were created, how they were born and brought to us by inventors who were quite often rejected by others. Descrates wrote once: “it is necessary to reject everything that raises doubts in order to left only pure truth”. I think, this idea remains somewhere in the background throughout all the book. If you really want to be outstanding person, you can’t think like others do – you have to reject what you have been told, and do your things. Then, with little luck, you might become real inventor.

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