Download Safari Books Online apps: Apple iOS | Android

Entire Site

Safari Books Online

    Free Trial

    Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

    Start ReadingShare
    Search Analytics for Your Site

    • Search Analytics for Your Site

    • By: Louis Rosenfeld

    • Publisher: Rosenfeld Media

    • Pub. Date:

    • Pages in Print Edition: 224

    • Subscriber Rating: 0 out of 5 rating0 [0 Ratings]

    1ebooken
    Subscriber Reviews • Browse Similar Topics

    Overview

    This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

    Subscriber Reviews

    Average Rating: 0 out of 5 rating Based on 0 Ratings

    No Subscribers have provided a review for this book.

    Table of Contents

     

    View Sample

    Copyright

    View Sample

    Dedication

    View Sample

    How to Use This Book

    View Sample

    Frequently Asked Questions

    View Sample

    Foreword

    View Sample

    Part 1: Introducing Site Search Analytics

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 1. How Site Search Analytics Can Save Your Butt
    View Sample

    Section 1.1. The Brake Gets Pulled

    View Sample

    Section 1.2. The Brake Gets Stuck

    View Sample

    Section 1.3. Measuring the Unmeasurable

    View Sample

    Section 1.4. The Before-and-After Test

    View Sample

    Section 1.5. The Brake Works—Thanks to Site Search Analytics

    View Sample

    Section 1.6. Moral of the Story: Be Like John

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 2. Site Search Analytics in a Nutshell
    View Sample

    Section 2.1. What Is Site Search Analytics?

    View Sample

    Section 2.2. Why You’ll Want to Use SSA

    View Sample

    Section 2.3. It Always Starts with Data

    View Sample

    Section 2.4. George Kingsley Zipf, Harvard Linguist and Hockey Star

    View Sample

    Section 2.5. Ways to Use SSA (and This Book)

    View Sample

    Section 2.6. What Gets in the Way of SSA?

    View Sample

    Section 2.7. Who Is Responsible for SSA?

    View Sample

    Section 2.8. Your Secret Weapon

    View Sample

    Section 2.9. Summary

    View Sample

    Part 2: Analyzing the Data

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 3. Pattern Analysis
    View Sample

    Section 3.1. Analysis as a Form of Play

    View Sample

    Section 3.2. Getting Started with Pattern Analysis

    View Sample

    Section 3.3. Patterns to Consider

    View Sample

    Section 3.4. Finding Patterns in the Long Tail

    View Sample

    Section 3.5. Anti-Pattern Analysis: Surprises and Outliers

    View Sample

    Section 3.6. Summary

    View Sample
    Chapter 4. Failure Analysis
    View Sample

    Section 4.1. Study Failure with Care

    View Sample

    Section 4.2. Queries That Return Zero Results

    View Sample

    Section 4.3. Queries That Fail to Retrieve Useful Results

    View Sample

    Section 4.4. Queries That Lead to Immediate Exits from the Site

    View Sample

    Section 4.5. Beyond Generic—Evaluating Failures That Mean the Most

    View Sample

    Section 4.6. Summary

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 5. Session Analysis
    View Sample

    Section 5.1. Learning from Who Searched What and When

    View Sample

    Section 5.2. Why Analyze Sessions?

    View Sample

    Section 5.3. What’s a Session, Anyway?

    View Sample

    Section 5.4. Analyzing a Short Session from TFANet

    View Sample

    Section 5.5. Analyzing a Long Session from WW Norton

    View Sample

    Section 5.6. Which Sessions Should You Analyze?

    View Sample

    Section 5.7. How Granular Are Your Terms?

    View Sample

    Section 5.8. Going Beyond Sessions: Looking at Individual Searchers

    View Sample

    Section 5.9. Summary

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 6. Audience Analysis
    View Sample

    Section 6.1. Why Segment Your Audience?

    View Sample

    Section 6.2. How to Segment Your Audience

    View Sample

    Section 6.3. Comparing and Contrasting Segments

    View Sample

    Section 6.4. What’s Next?

    View Sample

    Section 6.5. Summary

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 7. Goal-Based Analysis
    View Sample

    Section 7.1. Goal Tracking Is Good, but Search Metrics Make It Better

    View Sample

    Section 7.2. Determining Goals and KPIs

    View Sample

    Section 7.3. Summary

    View Sample

    Part 3: Improving Your Site

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 8. Practical Tips for Improving Search
    View Sample

    Section 8.1. Plugging Gaps in Your Search Engine’s Index

    View Sample

    Section 8.2. Making Query Entry Easier by Fixing “the Box”

    View Sample

    Section 8.3. Accommodating Strange Query Syntax

    View Sample

    Section 8.4. Determining What Your Best Bets Should Be

    View Sample

    Section 8.5. Helping Searchers Auto-Complete Their Queries

    View Sample

    Section 8.6. Improving a “No Results Found” Page

    View Sample

    Section 8.7. Helping Searchers Revise Their Queries to Get Better Results

    View Sample

    Section 8.8. Designing Search Results Around Specialized Query Types

    View Sample

    Section 8.9. Designing Search Results Around Specialized Content Types

    View Sample

    Section 8.10. Summary

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 9. Practical Tips for Improving Site Navigation and Metadata
    View Sample

    Section 9.1. Improving Contextual Navigation for Specific Content Types

    View Sample

    Section 9.2. Creating a Better Site Index

    View Sample

    Section 9.3. Testing and Tuning Metadata Values Important

    View Sample

    Section 9.4. Summary

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 10. Practical Tips for Improving Content
    View Sample

    Section 10.1. Determining Which Content You Should Get Rid of

    View Sample

    Section 10.2. Plugging Content Gaps

    View Sample

    Section 10.3. Making Relevant Content Even More Relevant

    View Sample

    Section 10.4. Expanding Your Understanding of Users’ Content Interests

    View Sample

    Section 10.5. Getting Marketing to Do the Right Thing

    View Sample

    Section 10.6. Getting Content Owners to Do the Right Thing

    View Sample

    Section 10.7. Summary

    View Sample
    Download ChapterDownload Chapter
    1 Token    Chapter 11. Bridging Web Analytics and User Experience
    View Sample

    Section 11.1. Data and Design: Never the Twain Shall Meet

    View Sample

    Section 11.2. The Case for Integrated Problem Solving

    View Sample

    Section 11.3. Creating a Single User Research Brain Within Your Organization

    View Sample

    Section 11.4. Site Search Analytics: The Natural Boundary Object

    View Sample

    Download ChapterDownload Chapter
    1 Token    Appendix A. Acknowledgments

    View Sample

    Download ChapterDownload Chapter
    1 Token    Appendix B. About the Author

    View Sample

    Download ChapterDownload Chapter
    1 Token    Appendix C. Testimonials

    View Sample
    Download ChapterDownload Chapter
    1 Token    Appendix D. Other Books From Rosenfeld Media
    View Sample

    Section D.1. Card Sorting: Designing Usable Categories

    View Sample

    Section D.2. Mental Models: Aligning design strategy with human behavior

    View Sample

    Section D.3. Web Form Design: Filling in the Blanks

    View Sample

    Section D.4. Design Is the Problem: The Future of Design Must be Sustainable

    View Sample

    Section D.5. Prototyping: A Practitioner’s Guide

    View Sample

    Section D.6. Storytelling for User Experience: Crafting Stories for Better Design

    View Sample

    Section D.7. Remote Research: Real Users, Real Time, Real Research

    View Sample
    Download ChapterDownload Chapter
    1 Token    Appendix E. Upcoming Books From Rosenfeld Media
    View Sample

    Section E.1. Agile Experience Design

    View Sample

    Section E.2. The Art and Craft of User Research Interviewing: Diving Deep for Insight

    View Sample

    Section E.3. Designing for Care: The Design Disciplines as Critical Healthcare Professions

    View Sample

    Section E.4. Eye Tracking the User Experience: A Practical Guide

    View Sample

    Section E.5. Make It So: Interaction Design Lessons from Science Fiction

    View Sample

    Section E.6. The Mobile Frontier: A Guide for Designing Mobile Experiences

    View Sample

    Section E.7. Playful Design: Creating Game Experiences in Everyday Interfaces

    View Sample

    Section E.8. See What I Mean: How to Use Comics to Communicate Ideas

    View Sample

    Section E.9. Service Design: Designing Useful, Usable, and Desirable Services

    View Sample

    Section E.10. Surveys That Work

    View Sample

    Section E.11. UX Team of One

    View Sample

    Section E.12. Universal Design for Web Accessibility: Solutions for Barrier-Free User Experiences

    View Sample

    Download ChapterDownload Chapter
    1 Token    Appendix F. Keep Up With Rosenfeld Media

    Extras

    The publisher has provided additional content related to this title.


    Description
    Content

    Visit the catalog page for Search Analytics for Your Site

    • Catalog Page

    Visit the errata page for Search Analytics for Your Site

    • Errata