Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation your own?

Amazon.com® Reader Reviews (Ranked by Helpfulness)

Average Amazon.com® Rating:  Based on 9 Ratings

Google is an exceptional company - 2009-08-14
Reviewer Rating:
Google is a company that revolutionized not only how we search for information on the Internet, but also how businesses advertise. The author describes Google's business model, which operates in a two-sided market. In other words, it benefits from a network effect, which occurs as more people use the service, causing the service to become more valuable. As Google has more people using its site, more advertisers want to advertise on the site.

Google's cost-per-click advertising model allowed advertisers to pay for performance. In traditional advertising, paying for performance is unheard of. The author also describes other aspects of the company such as management style, hiring philosophy, customer service, and future challenges. I highly recommend this book to anyone interested in studying a fabulous company.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market

A powerful guide for all kinds of business users and libraries catering to them - 2009-07-11
Reviewer Rating:
THE GOOGLE WAY: HOW ONE COMPANY IS REVOLUTIONIZING MANAGEMENT AS WE KNOW IT comes from a management consultant who has been analyzing Google since its foundation in 1998, and who here explores its innovations and their applications to other business models. Many of Google's successful innovations are far removed from the 'best practices' of usual business approaches, making this a powerful guide for all kinds of business users and libraries catering to them.

The Google Way or No Way! - 2009-06-09
Reviewer Rating:
Let me start by saying the title of The Google Way: How One Company Is Revolutionizing Management As We Know It is about all you need to know about this book. Bernard Girard walks you through the front door of Google and around the halls of the mind of Google. Along the way he explains how Google is different, and why what they are doing, even sometimes things completely opposite of the general enterprise think, are working and successfully.

It's no surprise that Google is different. In a time of search engines and crawlers they came to the race with something new and different, ease and simplicity, and they have kept things that way, all the while expanding and changing as they went. The Google Way looks back at the last 13 years or so, and analyzes the steps Serge Brin, and Larry Page took, compares them to traditional thinking, and explains why it worked.

The Google Way, is 250 pages or pure genius speak. Explanations of quarky behavior, analytical thinking, and sometimes pure luck.

If you are interested in a Google, or have followed their success with glee, as I have, then you will love The Google Way because it give an intimate insite into the inner workings of the Google Campus.

When I say this books covers all things Google, I mean it! Bernard takes you through the hiring and employment of Google employees, adsense and advertising. The search site, and all the other applications and acquisitions. No stone is left unturn. It would be a challenge in it's own to right a more in depth book about Google and the people who ran the.

An interesting introduction - 2009-11-01
Reviewer Rating:
I bought this book as a reference for my ongoing use of Google Inc as a subject for business school studies. It does provide a good overview of Google's business model and looks at their potential for continued growth. I was hoping for a better financial analysis, but will find that from other sources. Overall, a worthwhile read.

ideas that stick - 2009-09-20
Reviewer Rating:
This book gives insight in a number of key concepts applied at Google. As the magic of concepts is in the implementation, this book is good starting point. giving sufficient insight in the concepts, but leaving enough space for your imagination and challenges for your brain in looking for an implementation that fits your organization.

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