Download Safari Books Online apps: Apple iOS | Android

Entire Site

Safari Books Online

    Free Trial

    Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

    Start ReadingShare
    Start Your Own Business and Hire Yourself

    • Start Your Own Business and Hire Yourself

    • By: Suzanne Caplan

    • Publisher: JIST Publishing

    • Pub. Date:

    • Print ISBN-13: 978-1-59357-744-5

    • Pages in Print Edition: 208

    • Subscriber Rating: 0 out of 5 rating0 [0 Ratings]

    1ebooken
    Subscriber Reviews • Browse Similar Topics

    Overview

    Provides solid advice on all aspects of starting a business, from writing the business plan, to finding customers, to managing costs and turning a profit.

    Subscriber Reviews

    Average Rating: 0 out of 5 rating Based on 0 Ratings

    No Subscribers have provided a review for this book.

    Table of Contents

     

    View Sample

    Cover Page

    View Sample

    Title Page

    View Sample

    Copyright Page

    View Sample

    CONTENTS

    View Sample
    Download ChapterDownload Chapter
    1 Token    INTRODUCTION
    View Sample

    The Increasing Importance of Independent Contractors

    View Sample
    Starting a Business Is Not a Get-Rich-Quick Scheme
    View Sample

    Intangible Reasons for Entrepreneurship

    View Sample

    Taking Care of the Day-to-Day Aspects

    View Sample

    What Do You Do and What Do You Want?

    View Sample

    Where Do You Begin?

    View Sample

    The Seven Secrets of Highly Successful Entrepreneurs

    View Sample
    Download ChapterDownload Chapter
    1 Token    CHAPTER 1: THERE’S NO TIME LIKE THE PRESENT TO START YOUR BUSINESS
    View Sample

    Becoming a Consultant in Your Field

    View Sample
    The Benefits of a Down Economy
    View Sample

    New Assets and Costs Are Cheaper Than Ever

    View Sample

    Store Fixtures Are Available

    View Sample

    Finding a Winning Business Idea in a Recession

    View Sample

    Proactive Marketing Is the Key

    View Sample

    Driving Sales and Extending Credit When Money Is Tight

    View Sample

    Download ChapterDownload Chapter
    1 Token    CHAPTER 2: GETTING INTO THE GAME: RESEARCHING YOUR OPTIONS

    View Sample
    Weighing Your Options
    View Sample

    Buying an Existing Business

    View Sample

    Have You Looked at a Franchise?

    View Sample

    Network Marketing Businesses

    View Sample

    Work at Home and Make Big Money

    View Sample

    The Phenomenon of Online Selling

    View Sample
    Consider Industry Conditions and Your Future Goals
    View Sample

    Industry Conditions

    View Sample

    What Are Your Future Plans?

    View Sample

    Download ChapterDownload Chapter
    1 Token    CHAPTER 3: MYSELF, INC.: DEVELOPING YOUR BUSINESS PLAN

    View Sample
    First, Determine Which Legal Entity to Use
    View Sample

    Sole Proprietorships

    View Sample

    Would a Partnership Protect You?

    View Sample

    Limited Liability Company: A Simple and Legal Solution

    View Sample

    Becoming a Corporation

    View Sample
    Writing the Sections of Your Plan
    View Sample

    Executive Summary

    View Sample

    Market Analysis

    View Sample

    Sources of Revenue

    View Sample

    Operating Strategy

    View Sample

    Management

    View Sample

    Pro Forma Financials

    View Sample

    This Document Is a Roadmap

    View Sample
    CHAPTER 4: SETTING YOUR BUDGET AND GETTING FUNDING IN TOUGH TIMES
    View Sample

    Question #1: How Much Money Do You Need?

    View Sample
    Getting Money Without a Loan
    View Sample

    Have You Thought About Bartering?

    View Sample

    Can You Co-venture with an Existing Entity?

    View Sample

    Negotiating Back-End Payments

    View Sample

    Using Credit Wisely

    View Sample
    Getting Loans
    View Sample

    One Size Does Not Fit All: The Business Loan

    View Sample

    Non-traditional Sources of Loans

    View Sample

    Do Not Let Money Stop You

    View Sample
    Download ChapterDownload Chapter
    1 Token    CHAPTER 5: KEEPING SCORE: A BRIEF INTRODUCTION TO ACCOUNTING BASICS
    View Sample

    Cash or Accrual?

    View Sample
    Profit-and-Loss (P&L) Statements
    View Sample

    Fixed and Variable Expenses

    View Sample

    Why It’s Important to Understand a P&L

    View Sample

    Use the P&L to Set Pricing Standards

    View Sample

    Analyzing Sales

    View Sample
    Balance Sheets
    View Sample

    Other Insights from Your Balance Sheet

    View Sample

    Business Liquidity (Solvency)

    View Sample

    Why a Balance Sheet Matters

    View Sample

    Account Agings: Another Trend to Watch

    View Sample

    Break-Even Analyses

    View Sample

    The Value of Understanding Finance Is Critical

    View Sample

    Download ChapterDownload Chapter
    1 Token    CHAPTER 6: KNOWING THE MARKET AND HIRING THE BEST CUSTOMERS

    View Sample
    Defining Your Customer Base
    View Sample

    The 25 Percent Concept

    View Sample

    Start with a Competitive Analysis

    View Sample

    How Do You Define Customers for a Service Company?

    View Sample

    Differentiating Your Company

    View Sample
    Sending Messages to Customers
    View Sample

    Name and Logo

    View Sample

    Decor and Merchandising

    View Sample

    Is Your Communication Directed at the Right Person?

    View Sample

    Networking for Business

    View Sample

    When to “Fire” a Customer

    View Sample

    Can You Change Your Direction Midstream?

    View Sample

    Take Time to Find Good Customers

    View Sample
    Download ChapterDownload Chapter
    1 Token    CHAPTER 7: SMART MARKETING: DON’T SPEND THOUSANDS TO MAKE HUNDREDS
    View Sample

    What Is the Value of Each Customer?

    View Sample

    Where Do You Begin with Marketing?

    View Sample
    Where Should a New Company Invest Its Early Marketing Dollars?
    View Sample

    How Much Should You Spend on the First Day?

    View Sample

    Be Judicious with Grand-Opening Specials

    View Sample

    Client-Retention Programs

    View Sample

    PR: Getting Someone Else to Talk About You

    View Sample

    Guerilla Marketing—What Does That Mean?

    View Sample

    The Goal Is a Return That Meets the Expense

    View Sample

    Download ChapterDownload Chapter
    1 Token    CHAPTER 8: MAKING A PROFIT

    View Sample
    How Do You Set Your Prices?
    View Sample

    Influences on Pricing Decisions

    View Sample

    What Is a Reasonable Profit Margin?

    View Sample

    How Are You Viewed in Relation to the Competition?

    View Sample

    How Supply and Demand Affect Prices

    View Sample

    Find a Niche and Fill It

    View Sample
    Cutting Prices to Drive Volume: A Good Idea?
    View Sample

    A Sample Exercise

    View Sample

    Try Adding Value and Raising Prices

    View Sample

    Moving a Company from a Loss to a Profit

    View Sample

    Pricing Strategy for Consultants or Other Independents

    View Sample

    The Psychology of Pricing

    View Sample

    The Secret About Profits

    View Sample

    Download ChapterDownload Chapter
    1 Token    CHAPTER 9: WHOSE MONEY IS IT, ANYWAY? KEEPING BUSINESS AND PERSONAL FINANCES SEPARATE

    View Sample
    Keeping Business and Personal Assets Separate
    View Sample

    How Much Should You Pay Yourself?

    View Sample

    Don’t Put in More Money to Cover a Loss

    View Sample

    The Business Is Not Your Piggy Bank

    View Sample

    Don’t Pay Company Bills with Your Own Money, Either

    View Sample
    Giving Credit Where Credit Is Due
    View Sample

    Giving Personal Guarantees

    View Sample

    Don’t Take Business Credit Personally

    View Sample

    A Sale Isn’t Complete Until It Is Paid

    View Sample
    Getting the Money
    View Sample

    Invoice Timely and Accurately

    View Sample

    Enforcing Collections

    View Sample

    When Your Family Is Involved

    View Sample

    Build Your Assets and You Will Reap Rewards

    View Sample

    Download ChapterDownload Chapter
    1 Token    CHAPTER 10: SECRETS FOR CONTINUING BUSINESS SUCCESS

    View Sample
    Don’t Create a Monster That You’re Not Prepared to Feed
    View Sample

    Are You Really Comfortable with People?

    View Sample

    Are You Strong at Meeting the Needs of Many?

    View Sample
    A Successful Business Is a Team Sport
    View Sample

    Maintain Good Relationships with Vendors

    View Sample

    The Care and Feeding of Your Local Banker

    View Sample

    Employees Build Your Company

    View Sample

    Be a Good Community Citizen

    View Sample

    Even if You Didn’t Invent It, You Can Improve It

    View Sample

    Don’t Get So Deep into the Forest That You Can’t See the Trees

    View Sample

    Always Keep Two Sets of Books

    View Sample

    Keep Up Your Business Plan

    View Sample

    Download ChapterDownload Chapter
    1 Token    CHAPTER 11: EXIT...STAGE LEFT: PLANNING YOUR BUSINESS EXIT STRATEGY

    View Sample
    Exit Strategies
    View Sample

    Selling the Company

    View Sample

    Grooming a Successor

    View Sample

    Merging with Another Company

    View Sample

    Creating Greater Value in the Business

    View Sample

    What Are the Different Ways to Value Your Company?

    View Sample

    Putting Your Company into Play

    View Sample

    The Moment of Truth: Closing the Deal

    View Sample

    Life Goes On

    View Sample
    Download ChapterDownload Chapter
    1 Token    EPILOGUE
    View Sample

    Keep an Eye on the Hot Trends

    View Sample

    The Secrets of Starting a Successful New Venture

    View Sample
    Watching a New Idea and a New Owner Catch Fire—Or Not
    View Sample

    One That Worked

    View Sample

    One That Didn’t

    View Sample

    Success Doesn’t Take Rocket Science

    View Sample

    Using Technical Skills to Start a Business

    View Sample

    Becoming a Consultant or Coach

    View Sample

    Business Ownership Does Not Work for Everyone

    View Sample

    The Joy of Having Your Own Business

    View Sample

    Download ChapterDownload Chapter
    1 Token    APPENDIX A: GLOSSARY OF BUSINESS AND ACCOUNTING TERMS

    View Sample
    Download ChapterDownload Chapter
    1 Token    APPENDIX B: SAMPLE BUSINESS PLAN
    View Sample

    Executive Summary

    View Sample

    Market Analysis

    View Sample

    Sources of Revenue

    View Sample

    Operating Strategy

    View Sample

    Management

    View Sample

    Pro Forma Financials

    View Sample

    INDEX

    Extras

    The publisher has provided additional content related to this title.


    Description
    Content

    Visit the catalog page for Start Your Own Business and Hire Yourself

    • Catalog Page