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The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day

The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day
By: Susan Whitcomb; Deb Dib; Chandlee Bryan
Publisher: JIST Publishing
Pub. Date: March 1, 2010
Print ISBN-13: 978-1-59357-791-9
Pages in Print Edition: 192
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Overview

Job seekers learn how to increase their networks by exchanging ideas, demonstrating subject-matter expertise, enhancing their reputation.

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Top Level Categories:
Personal & Professional Development
Product

Sub-Categories:
Personal & Professional Development > Career Development
Product > Twitter

Table of Contents

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About This Book

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Acknowledgments

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The Web Site: www.TwitterJobSearchGuide.com

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SECTION 1: HOW AND WHY TWITTER CAN HELP YOU IN YOUR JOB SEARCH

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1 TokenCHAPTER 1 TWITTER IS WHAT YOU WANT IT TO BE

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Like Twitter, This Book Is for Everyone

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You Can Do This, Even if You’re Not a Techie

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What’s Inside The Twitter Job Search Guide

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How to Use This Book

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1 TokenCHAPTER 2 TEN TRUTHS ABOUT TWITTER TO BENEFIT YOUR JOB SEARCH

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1. Find Connection, Support, and Strength

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2. Tap into a Wealth of Free Job Search Information

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3. Locate Job Leads

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4. Connect to the Hidden Job Market and Insider Contacts

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5. Broadcast Your Brand and Drown Digital Dirt

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6. Expand Your Network—Fast

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7. Cultivate Serendipity

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8. Get Real-Time Responses That Will Expand Your Thinking

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9. Research Breaking News or Corporate Culture

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10. Foster a Forum for Sharing, Learning, and Laughter

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Twitter’s Growth Is Good for You

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1 TokenCHAPTER 3 FOR THE SKEPTICS

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Responses to Nine Common Complaints About Twitter

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The People You Want to Know Are on Twitter... Shouldn’t You Be There, Too?

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CHAPTER 4 HOW TWITTER DIFFERS FROM OTHER SOCIAL MEDIA

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Twitter Transformed the Rules of Engagement

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The Power of Twitter

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The Big Three: Facebook, LinkedIn, and Twitter

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A Power User’s Perspective

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1 TokenCHAPTER 5 TWITTER SECRETS FROM SUCCESSFUL JOB SEEKERS

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Twitter for Job Search Myth-Busting

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Learn from the Landed

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Meet Our Baker’s Dozen of “Branded and Landed” Experts

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SECTION 2: GET BRANDED TO GET LANDED

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1 TokenCHAPTER 6 EMPLOYERS ARE GOOGLING YOU: A CRASH COURSE ON MANAGING YOUR ONLINE IDENTITY

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Your Digital Footprint

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Build and Manage Your Brand on Twitter and Beyond

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Seven Steps to Dissolve and Deflect Digital Dirt

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1 TokenCHAPTER 7 YOUR BRAND AND TWITTER

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The PB&J (Personal Brand & Job) Brand Sandwich

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Personal Brands Reflect and Connect

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The Brand to Land™ Plan to Get Hired Faster

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1 TokenCHAPTER 8 TEN STEPS TO MINING, DEFINING, AND REFINING YOUR BRAND

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Step 1: Take Stock

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Step 2: Look Outward

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Step 3: Look for Personal Patterns

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Step 4: Look for Work Patterns

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Step 5: Tie Patterns to Accomplishments to “Then What?”

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Step 6: Analyze Accomplishment Themes

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Step 7: Analyze for Buying Motivators

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Step 8: Start Developing Your Brand Statement

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Step 9: Say It in Your Voice

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Step 10: Craft the Value Proposition

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1 TokenCHAPTER 9 YOUR BRANDED VALUE PROPOSITION (BVP)

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The Employer’s Eternal Question: What’s in It for Me?

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Three Key Questions to Identify Your BVP

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Twitterizing the Pitch

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If You Need More Help

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1 TokenCHAPTER 10 SOUND BITES WITH TEETH: WRITING YOUR 160ME™ TWITTER BIO

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Say It Short, Say It Sweet

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Your Twitter Bio: We Call It the 160me

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The Four-Step Pitch Process for Job Seekers

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The Goal? A Follow, a Click-Through, a Call!

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SECTION 3: TWITTER BASICS

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1 TokenCHAPTER 11 WHAT’S IN A NAME: CHOOSING TWITTER ACCOUNT SETTINGS TO BOOST YOUR ONLINE PRESENCE

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Power SEO for Twitter

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Six Steps to SEO Success with Twitter

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1 TokenCHAPTER 12 BRANDING YOUR TWITTER ACCOUNT WITH A CUSTOMIZED BACKGROUND

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Modifying Twitter’s Standard Backgrounds and Colors

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Displaying a Custom Background

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Creating Your Own Design

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Tailor-Made Designs

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1 TokenCHAPTER 13 THE ART OF FOLLOWING AND BEING FOLLOWED

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Creating Connections, One Follower at a Time

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The Who, What, When, and Where of Attracting Followers

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1 TokenCHAPTER 14 HOW TO SPEAK IN TWEETS: THE LANGUAGE AND STYLE OF TWITTER

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Twitter Terminology and Shorthand

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On the N.O.S.E.: A Four-Point Model for Writing Great Tweets

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Sources to Create Great Content

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1 TokenCHAPTER 15 THE ART AND SCIENCE OF THE RETWEET

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The Incredible, Flexible Retweet

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The Art and Science of Getting Your Tweets Retweeted

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Five Ways to Retweet and Boost Your Job Search

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Thanking People for Retweets

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Great (and Not So Great) Retweets

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1 TokenCHAPTER 16 TWEETER BEWARE: STAYING OUT OF LEGAL HOT WATER

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A New Challenge for the Courts

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Your Tweets Are Showing

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From Digital Dirt to Legal Hurt: How to Protect Yourself

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Who Owns Your Tweets?

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Kodak’s Pioneering Social Media Guidelines

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Legalese and Parting Advice

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SECTION 4: JOB SEARCH, TWITTER STYLE

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1 TokenCHAPTER 17 JOB SEARCH ADVICE FROM THE TRENCHES

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Ten New Rules for a New-Economy Search

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The Psychology of the Search

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1 TokenCHAPTER 18 RECRUITERS REVEAL JOB SEARCH SECRETS

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Recruiter Tweets

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A Recruiter Sounds Off on Resumes

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1 TokenCHAPTER 19 TURBOCHARGE YOUR RESUME WITH TWEETS

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What Is a Twit-Fit Resume? Why Use One?

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Ten Steps to a Twit-Fit Resume

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We Twit-Fit Pizza Guy’s Resume

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1 TokenCHAPTER 20 COVER LETTERS ARE JUST 10 TWEETS

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Does Your Cover Letter Pass the Yawn-Meter Test?

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For Cover Letters, as for Twitter, Brevity Rules

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The Case for the 10-Tweet Cover Letter Technique™

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1 TokenCHAPTER 21 USING TWITTER TO HELP ACE THE INTERVIEW

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Pre-interview Research

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Interview Advice

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SECTION 5: THE NEW NETWORKING

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1 TokenCHAPTER 22 JUMP INTO TWITTER TO JUMP-START YOUR NETWORK

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Twitter and Networking = Career Momentum

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It’s All About the People

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1 TokenCHAPTER 23 LEVERAGING TWITTER THROUGHOUT YOUR JOB SEARCH AND NETWORKING

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Connecting the Real with the Virtual

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Ten Ways to Use Twitter to Integrate the Real and the Virtual

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Go Virtual to Get Visible

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1 TokenCHAPTER 24 TWITTER NETWORKING: A SAFE SPACE FOR INTROVERTS; A PARTY FOR EXTROVERTS

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Top 10 Twitter Tips for Introverts

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Top 10 Twitter Tips for Extroverts

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1 TokenCHAPTER 25 NICHE MARKET NETWORKING ON TWITTER

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Mind Your Ps and Qs (Positions, Quality, and Quantity)

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Five Strategies for Niche Marketing on Twitter

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Make Your Network Aware of Your Niche with Twitter

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Who You Are Is as Important as What You Do

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Niche Market Networking Checklist

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Niching and Networking: A Career-Long Strategy

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1 TokenCHAPTER 26 DISCRETIONARY AUTHENTICITY: HOW TO SHARE, HOW MUCH, AND WITH WHOM

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What Not to Share: The Blacklist

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How Much to Share

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With Whom to Share

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A Three-Point AIM Model for Appropriate Sharing

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Twitter Tips for Discretionary Authenticity

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SECTION 6: CONDUCTING YOUR TWITTER JOB SEARCH IN 15 MINUTES A DAY

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1 TokenCHAPTER 27 MAXIMIZE TWITTER IN JUST 15 MINUTES A DAY

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Strategies for Optimizing Your Time on Twitter

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Your 15-Minute-a-Day Schedule

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1 TokenCHAPTER 28 USING TWITTER FOR JOB LEADS, FEEDS, AND ADVICE NEEDS

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Sources of Job Leads: Search Engines for Job Listings

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Hashtags: Organizing Information, People, and Leads

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Sources of Feeds: General Directories of Employers and Job Postings on Twitter

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Advice and Trends from Job Search Experts and Recruiters

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1 TokenCHAPTER 29 TWITTER LISTS: STREAMLINING TWEETS AND OPTIMIZING YOUR EXPERIENCE

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Use Lists to Save Time and Boost Job Search Efficiency

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Getting Started: Using and Maintaining Lists

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A Final Word on Lists

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1 TokenCHAPTER 30 RESEARCH ON TWITTER: FINDING PEOPLE, POSITIONS, PLACES TO WORK, AND OTHER PUZZLE PIECES

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Poke and Pry with Purpose: Twitter’s Advanced Search

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Tap Google, Bing, and LinkedIn to Augment Twitter Searches

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Explore Other Twitter Tools for Finding Stuff

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Research, Social Media Style

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1 TokenCHAPTER 31 TWITTER APIS: THERE’S AN APP FOR THAT!

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Desktop Twitter Clients

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URL Shorteners: 140-Character Conservation Tools

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Finding Conversations on Twitter

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Finding New Friends with Shared Interests

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Timing Is Everything: How to Get Your Tweet Across at the Right Time

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Backing Up Your Tweets

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Want the Latest and Greatest?

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1 TokenCHAPTER 32 PARTING TWEETS OF WISDOM FROM SAVVY JOB SEEKERS

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SECTION 7: APPENDIXES

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1 TokenAPPENDIX A 140 TWEET TIPS FROM CAREER EXPERTS

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Using Twitter in Your Job Search

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Using Twitter for Networking and Visibility

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Using Twitter for Personal Branding and Social Media

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Using Social Media for Your Career

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Using Twitter: General Tips

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Job Search Tips: In a Nutshell

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Networking Tips

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Personal Branding Tips

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Interviewing Tips

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1 TokenAPPENDIX B CHAPTER CONTRIBUTOR BIOS

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Jason Alba (@jasonalba)

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Laura Allen (@la15SecondPitch)

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William Arruda (@williamarruda)

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Jacqui Barrett-Poindexter (@ValueIntoWords)

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Kim Batson (@CIO_Coach)

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Rob Blatt (@robblatt)

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Nancy Branton (@Branton_Careers and @LeadersCoach)

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Sue Brettell (@SueBrettell)

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August Cohen (@Resume_Writer)

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Kirsten Dixson (@kirstendixson)

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Alison Doyle (@AlisonDoyle)

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Wendy Gelberg (@wendygelberg)

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Robyn Greenspan (@RobynGreenspan)

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Katharine Hansen (@KatCareerGal)

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Mark Hovind (@markhovind)

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Susan Ireland (@SusanIreland)

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Susan Joyce (@JobHuntOrg)

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Michael Kelemen (@animal)

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Abby Kohut (@Absolutely_Abby)

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Cindy Kraft (@CFOCoach)

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Jessica Lee (@Jessica_Lee and @APCOjobs)

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Jeff Lipschultz (@JLipschultz)

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Jan Melnik (@janmelnik)

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Chris Perry (@CareerRocketeer)

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Lindsey Pollak (@lindseypollak)

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Karla Porter (@karla_porter)

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Barbara Safani (@barbarasafani)

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Dan Schawbel (@danschawbel)

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Marshall Sponder (@webmetricsguru)

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Mark Stelzner (@mstelzner and @jobangels)

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Donna Sweidan (@careerfolk)

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Wendy Terwelp (@wendyterwelp)

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Harry Urschel (@eExecutives)

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Bill Vick (@BillVick)

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1 TokenAPPENDIX C THE DISTINGUISHED (BAKER’S) DOZEN: STORIES FROM SUCCESSFUL TWITTER JOB SEEKERS

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Biana Bakman (@bianalog)

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Desiree Kane (@dbirdy)

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Doug Hamlin (@doughamlin)

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Jamie Varon (@JamieVaron)

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Jen Harris (@JenHarris09)

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John Bordeaux, Ph.D. (@JBordeaux)

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Jon Lazar (@JustJon)

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Kelly Giles (@kellygiles)

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Michael Litman (@litmanlive)

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What’s your advice for current job seekers using Twitter?

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Mark Buell (@mebuell)

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Shannon Yelland (@Shannonyelland)

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Stephen Moyer (@Stephen_Moyer)

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Warren Sukernek (@warrenss)

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Footnote

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Extras

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