“When I read Creating WE by Judith Glaser, I thought I had read one of the best business books. The DNA of Leadership picks up where Creating WE left off. Whether it’s a strategic shift in the marketplace, loss of market share, or a merger or acquisition, leaders need to step up and lead. The DNA of Leadership pushes back against conventional wisdom to give the reader new and practical tools for creating an unstoppable organization in the face of change. This bright, innovative, and original approach shows how conversations are the ‘carriers of a new genetic code’ and the right conversations can trigger explosive business growth. This book is an indispensable resource for leaders and aspiring leaders. Direct, inspiring, and practical!”

—Richard E. Stierwalt, CEO
National Investment Managers, Inc.