Tip #4: Recycle Your Web Site Content and Design

Looking for a shortcut way to delivering a seamless message about your services, across all your marketing materials? Then get even more bang for your buck by “recycling” your Web site content and design.

If you are considering creating a brochure, flyer, newsletter, ad, or even a press release, you can pull chunks of your Web site content and reuse it. In fact, with a little bit of fiddling around, you can take the exact same design elements—colors, photos, layout—and reorganize them for another media.

For example, the content for your five-page Web site is an almost perfect fit for the layout and format of a trifold, 8.5" x 11" brochure, which has six panels. The content is already written—the design elements are already established—so you can use a graphic design software to lay out your brochure. While you will need to shorten the content to make it fit the new format, you can just change the titles and lay it out, one page per panel—then design a nice cover with your company name and logo.