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    Title
    Copyright
    Editorial Advisory Board
    List of Contributors
    Table of Contents
    Detailed Table of Contents
    Foreword
    Preface
    Chapter 1: Introduction to this Volume
    Chapter 2: GEEK
    Chapter 3: Recurrent Interactions, Acts of Communication and Emergent Social Practice in Virtual Community Settings
    Chapter 4: Toward Diversity in Researching Teaching and Technology Philosophies-in-Practice in e-Learning Communities
    Chapter 5: Data Mining Techniques for Communities' Detection in Dynamic Social Networks
    Chapter 6: A Methodological Approach for Blended Communities
    Chapter 7: Semantic Social Network Analysis
    Chapter 8: Using Social Network Analysis to Guide Theoretical Sampling in an Ethnographic Study of a Virtual Community
    Chapter 9: Graphically Mapping Electronic Discussions
    Chapter 10: A Tool to Study the Evolution of the Domain of a Distributed Community of Practice
    Chapter 11: Exploring Virtual Communities with the Internet Community Text Analyzer (ICTA)
    Chapter 12: Making the Virtual Real
    Chapter 13: Virtual Communities as Tools to Support Teaching Practicum
    Chapter 14: Conversation Analysis as a Tool to Understand Online Social Encounters
    Chapter 15: Modeling the Diversity of User Behavior in Online Communities
    Chapter 16: Context and Explanation in e-Collaborative Work
    Chapter 17: Intelligent LMS with an Agent that Learns from Log Data in a Virtual Community
    Chapter 18: A Computational Model of Social Capital in Virtual Communities
    Chapter 19: A Beginner's Guide to Geographic Virtual Communities Research
    Chapter 20: A Theoretical Method of Measuring Virtual Community Health and the Health of their Operating Environment in a Business Setting
    Chapter 21: Building Web Communities
    Chapter 22: Virtual Geodemographics
    Chapter 23: Development of Cellular Phone Software to Prompt Learners to Monitor and Reorganize Division of Labor in Project-Based Learning
    Chapter 24: Mathematical Retrieval Techniques for Online Mathematics Learning
    Chapter 25: Online Ethnographic Methods
    Chapter 26: Understanding Online Communities by Using Semantic Web Technologies
    Chapter 27: Understanding and Using Virtual Ethnography in Virtual Environments
    Chapter 28: Participant-Observation as a Method for Analyzing Avatar Design in User-Generated Virtual Worlds
    Chapter 29: Participatory Design Experiment
    Chapter 30: Researching Community in Distributed Environments
    Chapter 31: Methods for the Measurement and Visualization of Social Networks in Multi-User Virtual Worlds
    Chapter 32: Online Multi-Contextual Analysis
    Chapter 33: Participant Observation in Online Multiplayer Communities
    Chapter 34: Proposed Techniques for Data Collection and Analysis in the Study of News-Oriented Virtual Communities
    Chapter 35: Challenges of Analyzing Informal Virtual Communities
    Chapter 36: Research Methods for Studying Virtual Communities
    Chapter 37: Methodological Considerations for Quantitative Content Analysis of Online Interactions
    Chapter 38: Measuring Brand Community Strength
    ABSTRACT
    INTRODUCTION
    BACKGROUND
    OVERVIEW OF @COSME
    THEORY
    DATA ANALYSIS
    COMMUNITY GRAVITY
    FUTURE RESEARCH DIRECTIONS
    CONCLUSION
    Chapter 39: An Approach for Analysing Interactions within Virtual Learning Communities
    Chapter 40: The Sense of e-Learning Community Index (SeLCI) for Computer Supported Collaborative e-Learning (CSCeL)
    Chapter 41: Tracer Studies
    Chapter 42: Digital Museums in 3D Virtual Environment
    Chapter 43: Weaving the Social Fabrics
    Chapter 44: Studying Social Capital in the New Communitarian Horizon
    Compilation of References
    About the Contributors
    Index
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    631 Measuring Brand Community Strength Hikaru Yamamoto Seikei University, Japan Yutaka Matsuo University of Tokyo, Japan Chapter 38 ABSTRACT