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Chapter 30: Researching Community in Dis... > CROSS-BLOG INTERACTIONS - Pg. 511

Researching Community in Distributed Environments to other bloggers are more likely to persist with the medium over time than those who have weak social ties (Lento, Welser, & Gu, 2006) and many isolated blogs are abandoned. These ties between blogs most often co-occur with one of three com- monalities: age, location, and shared interests (Kumar, Novak, Raghavan, & Tomkins, 2004). Interactions among bloggers may go beyond the merely social. The role of reader or audience is influential on the activities of many bloggers (Nardi et al., 2004), making the act of blogging a clearly dialogic one. Bloggers often find that they receive a great deal of support from their fellow bloggers and commenters (Baker & Moore, 2008; Dennen & Pashnyak, 2008; Qian, 2008) and they may engage in knowledge sharing practices with them as well (Efimova, 2009). Thus, the many reasons given for participating in blogs, whether as blogger or audience/commenter, mirror rea- sons why people participate in other types of may determine site policies, remove messages and comments, and otherwise control the site in ways that are not possible in collective community spaces. The resulting interactions on an individual blog have been described as modulated (Nardi, Schiano, Gumbrecht, & Swartz, 2004), perhaps because interaction with others is via blogs is a choice; interaction is not inherent to the medium. Individual bloggers may demonstrate their sense of community via membership in a webring (Qian, 2008; Wei, 2004) or through blogroll links in the sidebar, which have been likened to a friends list on a social media site (Bhagat, Cormode, Muthukrishnan, Rozenbaum, & Xue, 2008). Community interactions, in the form of comments and links to individual posts, may take on a burst like structure, with periods of waxing and waning activity based on what is being discussed (Kumar et al., 2004). This difference between a community of blogs