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Senior Editorial Director: Director of Book Publications: Editorial Director: Acquisitions Editor: Development Editor: Typesetters: Production Coordinator: Cover Design: Kristin Klinger Julia Mosemann Lindsay Johnston Erika Carter Julia Mosemann Natalie Pronio & Keith Glazewski Jamie Snavely Nick Newcomer Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: cust@igi-global.com Web site: http://www.igi-global.com Copyright © 2011 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or com- panies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Social knowledge : using social media to know what you know / John P. Girard and JoAnn L. Girard, editors. p. cm. Includes bibliographical references and index.