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A structured design approach to equip you with the knowledge of how to successfully undertake any data visualization challenge efficiently and effectively.

  • A portable, versatile and flexible data visualization design approach that will help you navigate the complex path towards success

  • Explains the many different reasons for creating visualizations and identifies the key parameters which lead to very different design options

  • Thorough explanation of the many visual variables and visualization taxonomy to provide you with a menu of creative options

In Detail

Do you want to create more attractive charts? Or do you have huge data sets and need to unearth the key insights in a visual manner? Data visualization is the representation and presentation of data, using proven design techniques to bring alive the patterns, stories and key insights that are locked away.

"Data Visualization: a Successful Design Process" explores the unique fusion of art and science that is data visualization; a discipline for which instinct alone is insufficient for you to succeed in enabling audiences to discover key trends, insights and discoveries from your data. This book will equip you with the key techniques required to overcome contemporary data visualization challenges.

You’ll discover a proven design methodology that helps you develop invaluable knowledge and practical capabilities.

You’ll never again settle for a default Excel chart or resort to ‘fancy-looking’ graphs. You will be able to work from the starting point of acquiring, preparing and familiarizing with your data, right through to concept design. Choose your ‘killer’ visual representation to engage and inform your audience.

"Data Visualization: a Successful Design Process" will inspire you to relish any visualization project with greater confidence and bullish know-how; turning challenges into exciting design opportunities.


Subscriber Reviews

Average Rating: 5 out of 5 rating Based on 2 Ratings

"Fantastic!" - by Anonymous on 30-JAN-2013
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
Fantastic overview, clear, step by step and really it helps to focus on data visualization process.

This book opens your mind respect to a new world beyond data and graphics.


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"Wonderfully written, highly-informative" - by Chong Lee Khoo on 18-JAN-2013
Reviewer Rating: 1 star rating2 star rating3 star rating4 star rating5 star rating
This book is a great primer for a beginner like myself just entering and exploring the world of data visualization, though I can easily see how it can be a great guide for practitioners and experts as well due to the clear methodology and sound reasoning. It has given me a proven framework to plan, consider, design, implement and evaluate data visualizations. I especially appreciate chapter 2 (Setting the Purpose and Identifying Key Factors) and chapter 5's taxonomy of the various data visualization devices and methods. Thank you Mr. Andy Kirk for sharing your knowledge.
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