However, in the business environment today, store managers need to be much more responsive. To do so, they need a capability such as a Web-based application on their workbench with which to perform their own market basket analysis. Figure 1-3 shows a data mining application that enables the grocery store manager to do data mining with a simple Market Basket Analysis application. Without even realizing that what is being performed is advanced analysis using data mining. It is not necessary to read or understand all the data on the screens, but simply to have a depiction of the types of information that can be displayed to enable the analysis.