chasing the rabbit Prompted by that catastrophe, the Navy created its SUBSAFE program, an approach to designing, con- structing, and maintaining the nonnuclear portions of the submarine (responsible for submergence, flood pre- vention, control, and recovery) as disciplined and rigor- ous as the NR approach. Let's look at two other organizations that made the transi- tion to high velocity. One, Avenue A (later known as aQuan- tive), was a pioneer in managing online advertising campaigns. The other, Pratt & Whitney, designs and builds commercial and military jet engines. These two organizations could hardly differ more in their markets, customers, suppli- ers, and technology, but both offer complex products devel-