Notes Chapter 1 Page 4: All this has led to staggering profitability ... Toyota's market capitaliza- tion . . . was greater than that of GM, Ford, and Daimler-Chrysler com- bined. Thomas A. Stewart and Anand P. Raman, "Lessons from Toyota's Long Drive," Harvard Business Review 85:7, 8, July-August 2007, page 74. Page 5: This is not so, however, with Southwest ... this airline has generated annual profit for more than 30 years in a row. Southwest Airlines Annual Report, 2007. Page 6: How has this been possible? According to my colleague, Jody Hoffer- Gittell ... Jody Hoffer-Gittell, The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance, McGraw-Hill, 2003; Jody Hoffer-Gittell, "Paradox of Coordination and Contol," California Manage- ment Review, Spring 2000. Page 6: Manufacturing integrated circuits . . . can be brutally competitive. According to the Competitive Semiconductor Manufacturing Program . . . there are significant disparities . . . notably, the speed with which those