Preface any organizations encounter ferocious competition in the marketplace. Try as they might to set themselves apart, any static, snapshot differences are fleeting and tempo- rary. Identify and meet some unfilled customer need in an untapped market in a novel fashion and challengers will soon flood in. Find a preferred supplier and others will quickly clamor to gain access. Employ a new scientific insight or tech- nological approach and everyone else will quickly adopt it. The result of such market fluidity is often intense, cutthroat rivalry. Yet here and there, we see companies and organiza- tions, in and out of the private sector, that manage to stay M