ACKNOWLEDGMENTS

We are profoundly grateful to all the individuals, companies, governmental entities, and universities that have helped with the research for this book. In particular, we’d like to thank Joanna Savvides, Beth Pomper, Kim Willing, Staci Frantz, Tina Weyant, Giuseppe Pezzotti, Gustavo Espina, PJ Delaye, Nick Santoleri, Michael Cordier, Tony Macaluso, Jorge Cantero, and all the wonderful contributors who are named—and unnamed—in each chapter. Your help and insight are deeply appreciated.

I would also like to thank Gary Krebs, vice president of McGraw-Hill Professional, for this book. Kiss, Bow, or Shake Hands: Sales and Marketing was his idea. He is a true professional in a tough industry. Many thanks, Gary. What’s next?

Special thanks to the libraries and librarians who have hosted both Wayne and me throughout nine manuscripts. In an increasingly digitized world, it’s nice to be able to sit somewhere, surrounded by books.