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Direct mail in India is constrained by a slow postal service. Private delivery services are relatively new, so catalog and online sales are also limited. But India still has millions of door-to-door salespeople. If your product or service is suitable for door-to-door sales, you can achieve tremendous market penetration. Be certain that your merchants have a sufficient supply of the product with them, since the sale will either occur quickly at the door or not at all. Your sales team should also be ready to bargain; homeowners often expect to negotiate the price down by 40 or 50 percent!