WOW FACTOR!

Perhaps because of Indonesia’s distance from the European Union and from North and South America, customer support and after-sales service are extremely important factors to consumers. If you are going to launch a product, you must make sure that your local distributor or partner is given sufficient resources to be a strong provider of product support. While your brand may be highly recognizable, it will not inspire loyalty if you do not develop a reliable local maintenance program with quick-response capabilities.