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Conventional long form: United Kingdom of Great Britain and Northern Ireland (Great Britain includes England, Scotland, and Wales)
Conventional short form: United Kingdom
Abbreviation: UK
Population: 62,698,362 (2011 estimate)
Median age: 40 years
Age structure: (2011 estimates)
0–14 years: 17.3%
15–64 years: 66.2%
65 years and over: 16.5%
GDP per capita (PPP): $35,100 (2010 estimate in US dollars)
Suffrage: 18 years old; universal
Legal drinking age: 18 years old
Londoners, particularly the young, tend to have a rebellious edge, which extends to their sense of humor. If your ad is going to stand out, it should be direct, show some resistance to authority, and be funny.