Ownership

Ownership is also essential to corporate entrepreneurship in an organization and reflects the overall organizational environment or culture. In this sense, ownership means owning and feeling responsible for one’s job, having the desire to perform the job in the most efficient and effective manner, and in essence loving to go to work.

The overall characteristics of a good corporate entrepreneurial environment, which encourages ownership to occur, are summarized below. The first of these is making sure the organization operates on the frontiers of technology. Since research and development are key sources for successful new product ideas, the firm must operate on the cutting edge of the industry’s technology, encouraging and supporting new ideas instead of discouraging them, as frequently occurs in firms that require a rapid return on investment and a high sales volume.