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Index

Index

Ability, in creative process, 38

Accuracy, control system, 166

Acid test ratio, 272–273

Activity ratios, 273–274

Adams, Robert V., 67

Adobe, 142

Advertising, as promotion, 226

Alcatel-Lucent, 49

Alignment with company, new venture, 266

Alliances, political tactics, 196

Amazon, 169, 170, 198

American Express, 37, 119–122, 297

American Greetings Corporation, 159–162, 221

American Research and Development Corporation (ARD), 263

Announcement of program, evaluation, 298

Apple Inc., 180–181, 207–210

Arm & Hammer, 149

AT&T, 77, 170, 172

Attitude, 46, 47–48

Attribute listing, 82

Autonomy, degree of, 150–153

Average collection period, 273

Bank of America, 198

Barnes & Noble, 170

Barrier-free philosophy, 150

Behavior, 31–55, 183–203

corporate entrepreneur, 45–54

creativity, 38–45


  

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