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Chapter 12 Human Resources Monitoring & ... > Monitoring by Human Resources

Monitoring by Human Resources

IT should be able to provide the right tools for monitoring employee activity and monitoring public information regarding your company. We discussed a number of tools in Part III that you can use. The company’s reputation is directly tied to employees’ activities. The line is undefined when it comes to what employees do during off hours. The challenge is when an employee types a message on the job and then posts the message on her Facebook page when she gets home. In August 2008, a Burger King employee uploaded a video to YouTube and MySpace that showed him taking a bath in the restaurant sink.2 The health department and Burger King’s management got involved and the employee was fired. However, Burger King also had to respond to the public to protect its brand. Burger King’s initial response was “We have sanitized the sink and have disposed of all other kitchen tools and utensils that were used during the incident. We have also taken appropriate corrective action on the employees that were involved in this video. Additionally, the remaining staff at this restaurant is being retrained in health and sanitation procedures.” The comments about the story on different news websites show a negative response to Burger King initial response.


  

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