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Chapter 16 Reputation Management Monitor... > Setting Up a Monitoring System

Setting Up a Monitoring System

Now that you have selected your ORM solutions, you need to track your mentions continuously; monitoring is not a onetime activity. Your monitoring should include any and all products, services, and industries in which the organization is active. Additionally, all key executives, partners, and suppliers should be added to the ORM watch list. These alerts will help identify possible HR or PR situations or possible disruptions in the supply chain. To set up a simple monitoring system, you will need to do the following:

1. Create a database of keywords applicable to your organization. Your keywords should include your products and services, key team members’ names, company names, and any other key areas of industry involvement. In JAG’s case, it will monitor its key employees. You can also create a keyword list of competitor names.


  

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