Monetary Considerations

Medium to large-sized businesses usually have a budget dedicated to both marketing and information security practices. Although this may not necessarily be the case for the small company, most likely some money is dedicated, however unstructured, to these two areas. Here you need to access the budget for securing social media and determine if it comes from the IT or Marketing budget?

Assessing the Current Environment

Putting all of the tools, policies, and procedures in place to attain your security goals requires a budget. Where does the money for the security budget come from? Social media budgets are being developed, but not many companies have yet set aside a budget specific to social media security. Knowing what’s needed is difficult as social media changes so frequently, so budgets have to be focused on building processes and operations irrespective of the actual social media platform being used. It shouldn’t matter if your company is using Google Buzz or Facebook, a budget needs to be in place for the tools and processes needed to secure the medium being used, which is a cloud service.