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Chapter 9 Monetary Considerations: Strat... > Costs of Threats and Countermeasures

Costs of Threats and Countermeasures

Once you’ve identified the costs of implementing controls, your next step is to estimate the costs of the threats you face based on your social media activities. In Chapter 4, we walked you through an assessment process for identifying potential threats. If you know those potential threats, you can utilize Tables 9-2 and 9-3 to analyze the potential costs of those threats and the countermeasures you put in place to counteract the threats. (See the Ponemon study for costs, http://www.ponemon.org/local/upload/fckjail/generalcontent/18/file/2010%20Global%20CODB.pdf.)

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Table 9-2 Costs of Threats

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Table 9-3 Costs of Countermeasures

CAUTION

Social media monitoring tools can only monitor public posts. And social media commentary can go viral within Facebook’s walled garden before it ever spreads to the public Internet.


  

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