CHAPTER 1
The Social Media Security Process

Social media security starts with understanding your environment and the global scope of the challenges every company faces as a result of this new communications medium. The use of social media has exposed companies to a new category of challenges. Information technology (IT) departments are required to evolve to work more closely with Marketing, Human Resources, Legal, Finance, and Operations to implement tactics to reduce social media risks.

This chapter sets the stage for taking that first step in assessing the risks inherent in using social media across your organization, by your customers, and by your competitors. You will learn how to

Determine how you analyze your industry for good and bad practices.