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In the previous parts of the book, we covered how to assess your current environment for social media weaknesses, methods for determining the threats to your reputation and security, and the tools and techniques for implementing operational guidelines. In this part of the book, we cover the monitoring and reporting tactics that you have to implement so you know what’s going on within your company and in the public sphere. If you can’t measure your activities, you will never know if you are making any progress toward social media security nirvana.
As we discussed in Chapter 4, companies face numerous threats via social media channels. These threats basically concern the loss of confidential information, allowing access to hackers via network security weaknesses in social media platforms, intellectual property challenges, and customer relationship issues. We reviewed a number of controls in Part III and now we turn to how to effectively monitor and report on social media activities in Part IV.