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Part IV Monitoring & Reporting > Chapter 13 Utilization Monitoring & Reporting

CHAPTER 13
Utilization Monitoring & Reporting

Throughout this book, we have discussed a number of tools that can be used for tracking activity across social media platforms. Once you have made your purchases or have selected one or more of the free tools that are available, your process for consistently monitoring and reporting social media activity must be put into place. We will address these basic questions throughout this chapter, integrating them into our three Utilization metrics of technology, intellectual property, and copyright:

image Who will you monitor?

image What will you look for and what tools need to be in place?

image Where will you search for posts?

image When will you do the monitoring?

image How will you accomplish the monitoring?


  

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