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Part V Social Media 3.0 > Chapter 18 The Future of Social Media Security

CHAPTER 18
The Future of Social Media Security

Facebook surpassed Google, Yahoo!, and Microsoft in user engagement in 2010 with users spending 12.7 percent of their time on Facebook. Facebook also accounted for 10 percent of all U.S. page views in 2010 according to comScore’s “2010 U.S. Digital Year in Review” study.1 This explosive growth in social media usage illustrates the tangible shift into the social engagement era.

1The 2010 U.S. Digital Year in Review, comScore (February 7, 2010), http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_US_Digital_Year_in_Review.

Today, the mobile device that you use to update your social platforms can also communicate with your car, home, vending machines, and a host of other connected devices. The number of Internet-connected devices passed 5 billion in 2010 and are forecast to reach 22 billion by 2020, according to IMS Research.


  

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