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Chapter 15. Special Crisis Management Ri... > Keeping the Media Out of the Trash - Pg. 146

146 Manager's Guide to Crisis Management I'm qualified to address this subject not so much because I'm a crisis man- ager as because I was, formerly, a "snooping journalist" myself, an inves- tigative reporter. In that past life, I felt that any information I could acquire without breaking the law was fair game. I even (gasp) went through trash- cans and dumpsters a time or two. I became fairly adept at reading lips, reading body language, and reading papers on your desk upside-down. In other words, I had skills of which most of my "targets" were never aware. Deliberate cultivation of that illusion was part and parcel of what I did. And I wasn't alone. No doubt historians will record that Woodward and Bernstein (no relation) did a great service to our democracy through their coverage of the Watergate scandal. What historians probably won't record is that they also spawned an entire generation of journalists who believe their most noble pursuit--as well as the clearest path to success-- is not just to report the news but to expose crimes, corruption, and gen- erally bad behavior whenever they can and wherever they can find it. Don't get me wrong. I believe in a free press and that investigative